{"product_id":"writing-health-communication-an-evidencebased-guide","title":"Writing Health Communication: An Evidence-based Guide","description":"\u003cp\u003eResearch has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result  health professionals need proven strategies to ensure that information is selected  designed and presented appropriately for the target audience. In response  Writing for Health Communication provides a practical guide to designing health information  using evidence-based strategies to engage  inform and persuade different audiences.  The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced  the book then covers the practicalities of  \" Choosing an approach \" Message framing \" Text design and layout \" Using graphics \" Computer tailoring  Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare  health promotion  health education and public health  Writing for Health Communication is an invaluable guide to best practice.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964396204085,"sku":"ByrdShop_1847871860","price":52.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781847871862.jpg?v=1770459688","url":"https:\/\/atxbooks.com\/products\/writing-health-communication-an-evidencebased-guide","provider":"ATX Books","version":"1.0","type":"link"}