{"product_id":"you-talkin-to-me-rhetoric-from-aristotle-to-obama","title":"You Talkin' to Me?: Rhetoric from Aristotle to Obama","description":"\u003cp\u003eRhetoric is what gives words power. Its nothing to be afraid of. It isnt the exclusive preserve of politicians: its everywhere  from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall  best men to be shunned by brides  and people to march with steady purpose towards machine guns.  In this highly entertaining (and persuasive) book  Sam Leith examines how people have taught  practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way  he tells the stories of its heroes and villains  from Cicero and Erasmus  to Hitler  Obama - and Gyles Brandreth.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44983568793653,"sku":"ByrdShop_1846683165","price":60.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781846683169.jpg?v=1770799267","url":"https:\/\/atxbooks.com\/products\/you-talkin-to-me-rhetoric-from-aristotle-to-obama","provider":"ATX Books","version":"1.0","type":"link"}