A Book About Innocent: Our Story and Some Things We've Learned

A Book About Innocent: Our Story and Some Things We've Learned by Innocent. Paperback edition. ISBN: 9780718153175.

We started making smoothies in 1999. On that first day we sold 24 bottles, and now we sell more than 2 million a week, so weve grown since then. This book is about the stuff weve learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff weve got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing. We thought wed write it all down in a book so we dont forget any of it, and to maybe help other people too. We started Innocent from scratch, so weve learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our moms will finally believe us when we tell them we havent rung home for a while because weve been a bit busy these past few years.