A Framework for Marketing Management

Name: A Framework for Marketing Management
Brand: PEARSON EDUCATION
SKU: ByrdShop_0132539306
Price: 166.72 USD
Availability: InStock

paperback – January 1, 2011

by Kotler, Philip

$166.72 USD

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ISBN-13: 9780132539302 ISBN-10: 0132539306

Publisher

PEARSON EDUCATION

Binding

paperback

Published

January 1, 2011

Weight

1.0 lbs

Dimensions

22.90×1.30×19.10 cm

About this book

A Framework for Marketing Management by Kotler, Philip. paperback edition. ISBN: 9780132539302.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.