A New Religion in Mecca: Memoir of a Renegade Brewery in St. Louis

A New Religion in Mecca: Memoir of a Renegade Brewery in St. Louis by Thomas Schlafly. paperback edition. ISBN: 9781891442421.

In 1991, St. Louis lawyer Thomas Schlafly decided to play "David" to one of the citys biggest business "Goliaths": Anheuser-Busch. He started Schlafly Brewery as the citys first micro-beer in the shadow of the worlds biggest beer maker. Despite legislative shenanigans that tried to limit how many barrels he could brew and resistance from local distributors, schlafly took an abandoned warehouse in midtown St. Louis and has turned it into one of the nations most successful micro-brewers. With wit and insight, Schlafly describes his companys struggles and successes, including the day he led a dog-drawn carriage to Busch Stadium with the first case of his beer to be sold in the Anheuser-Busch owned baseball landmark.