Act Now!: How I Turn Ideas into Million-Dollar Product

Act Now!: How I Turn Ideas into Million-Dollar Product by Harrington, Kevin. paperback edition. ISBN: 9780757307560.

Product and Pitch Advice from the Man Who Turned Television into Sellevision The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Littles Ab Isolator--all have sold millions and have become household names thanks to Kevin Harringtons insightful vision to bring the traveling salesmans pitch to television. Since the late 1980s when Harringtons first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams. Some people take life as it comes; some grab it by the ears and shake and shake. Kevin Harrington is one of the shakers. When he has an idea, he acts now! and he doesnt get discouraged by challenging situations--he finds a way around them. The story he tells in Act Now! is partly about his role in bringing about changes in the industry and the business methods, marketing tactics, and strategic decisions hes made along the way. Budding entrepreneurs, creative inventors, and ambitious businesspeople will reap the benefits of Harringtons insights—how he chooses his products, what criteria he demands of his infomercials, and the details surrounding his choices in spokespeople, timing, and synergy.