Home › Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
  • No Image Available
1 1

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

paperback – December 14, 2011
by Tag, Nancy R.
$28.87 USD
$28.87 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9781412980531 ISBN-10: 1412980534
Publisher
Sage Publications
Binding
paperback
Published
December 14, 2011
Weight
0.9 lbs
Dimensions
23.40×1.30×19.60 cm

About this book

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Tag, Nancy R.. paperback edition. ISBN: 9781412980531.

Ad Critique teaches advertising, marketing, and management students―both the "suits" and the "creatives"―how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.