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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition

Name: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
Brand: Rowman & Littlefield Publishers
SKU: ByrdShop_144224125X
Price: 26.65 USD
Availability: InStock

paperback – January 22, 2015

by Berger, Arthur Asa

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ISBN-13: 9781442241251 ISBN-10: 144224125X

Publisher

Rowman & Littlefield Publishers

Binding

paperback

Published

January 22, 2015

Weight

0.8 lbs

Dimensions

22.90×1.80×15.20 cm

About this book

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition by Berger, Arthur Asa. paperback edition. ISBN: 9781442241251.

Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.