Advertising Account Planning

Name: Advertising Account Planning
Brand: Routledge
SKU: ByrdShop_0765640368
Price: 30.97 USD
Availability: InStock

paperback – September 22, 2014

by Kelley, Larry

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ISBN-13: 9780765640369 ISBN-10: 0765640368

Publisher

Routledge

Binding

paperback

Published

September 22, 2014

Weight

0.8 lbs

Dimensions

22.90×1.50×15.20 cm

About this book

Advertising Account Planning by Kelley, Larry. paperback edition. ISBN: 9780765640369.

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.