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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Name: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Brand: Cengage Learning
SKU: ByrdShop_0324322712
Price: 224.41 USD
Availability: InStock

paperback – September 13, 2005

by Parente, Donald

$224.41 USD

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ISBN-13: 9780324322712 ISBN-10: 0324322712

Publisher

Cengage Learning

Binding

paperback

Published

September 13, 2005

Weight

1.3 lbs

Dimensions

22.90×1.90×15.90 cm

About this book

Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, Donald. paperback edition. ISBN: 9780324322712.

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside youll see step-by-step how to take a great idea through the complete advertising process. And because its focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips youll need to succed in the class now and get your project chosen in the future.