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Advertising: Concept and Copy

paperback – April 17, 2006
by Felton, George
$60.94 USD
$60.94 USD
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ISBN-13: 9780393731590 ISBN-10: 0393731596
Publisher
W. W. Norton & Company
Binding
paperback
Published
April 17, 2006
Weight
2.3 lbs
Dimensions
27.90×1.80×21.80 cm

About this book

Advertising: Concept and Copy by Felton, George. paperback edition. ISBN: 9780393731590.

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but theyre elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white