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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Name: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Brand: Cengage Learning
SKU: ByrdShop_1111580219
Price: 59.85 USD
Availability: InStock

hardcover – January 1, 2013

by Shimp, Terence A.

$59.85 USD

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ISBN-13: 9781111580216 ISBN-10: 1111580219

Publisher

Cengage Learning

Binding

hardcover

Published

January 1, 2013

Weight

1.0 lbs

Dimensions

27.90×2.50×22.90 cm

About this book

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Shimp, Terence A.. hardcover edition. ISBN: 9781111580216.