Home › Business & Finance Books › Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency

1 1

Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency

Name: Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
Brand: McGraw-Hill Education
SKU: ByrdShop_0844235067
Price: 63.37 USD
Availability: InStock

hardcover – November 1, 1995

by McDonald, Colin

$63.37 USD

Sale Sold out

Shipping calculated at checkout.

Quantity

Secure Checkout

Quality Guaranteed

New In Stock

ISBN-13: 9780844235066 ISBN-10: 0844235067

Publisher

McGraw-Hill Education

Binding

hardcover

Published

November 1, 1995

Weight

1.1 lbs

Dimensions

24.10×1.90×15.90 cm

About this book

Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency by McDonald, Colin. hardcover edition. ISBN: 9780844235066.

An expanded edition (first, 1979) by a new author provides overview and analysis of the concepts of advertising reach and frequency with reference to advertising budgeting, timing, media selection, measurement, and related topics. Annotation copyright Book News, Inc. Portland, Or.