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Advertising Research: Theory & Practice (2nd Edition)

hardcover – August 22, 2019
by Davis, Joel J.
$62.95 USD
$62.95 USD
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ISBN-13: 9780132128322 ISBN-10: 0132128322
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
August 22, 2019
Weight
2.7 lbs
Dimensions
23.90×4.40×18.70 cm

About this book

Advertising Research: Theory & Practice (2nd Edition) by Davis, Joel J.. hardcover edition. ISBN: 9780132128322.

Discover how to design and use advertising research. In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.