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Advertising & The Business of Brands

paperback – March 3, 2009
by Bendinger, Bruce
$62.50 USD
$62.50 USD
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ISBN-13: 9781887229388 ISBN-10: 1887229388
Publisher
Routledge
Binding
paperback
Published
March 3, 2009
Weight
3.4 lbs
Dimensions
27.40×3.30×21.60 cm

About this book

Advertising & The Business of Brands by Bendinger, Bruce. paperback edition. ISBN: 9781887229388.

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through “ You and Your Career.” Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.