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Analysis for Market Planning.

paperback – January 1, 2008
by Donald R. Lehmann
$45.63 USD
$45.63 USD
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ISBN-13: 9780071263634 ISBN-10: 0071263632
Publisher
McGraw-Hill Education
Binding
paperback
Published
January 1, 2008
Weight
0.9 lbs
Dimensions
23.30×1.20×16.30 cm

About this book

Analysis for Market Planning. by Donald R. Lehmann. paperback edition. ISBN: 9780071263634.

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.