Analysis for Strategic Marketing

Name: Analysis for Strategic Marketing
Brand: PEARSON EDUCATION
SKU: ByrdShop_0321001982
Price: 101.72 USD
Availability: InStock

paperback – August 20, 1998

by Rao, Vithala R.

$101.72 USD

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ISBN-13: 9780321001986 ISBN-10: 0321001982

Publisher

PEARSON EDUCATION

Binding

paperback

Published

August 20, 1998

Weight

1.7 lbs

Dimensions

23.50×2.50×19.10 cm

About this book

Analysis for Strategic Marketing by Rao, Vithala R.. paperback edition. ISBN: 9780321001986.

Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.