Analyzing Social Networks

Analyzing Social Networks by Johnson, Jeffrey C.. paperback edition. ISBN: 9781446247419.

Written by a stellar team of experts, Analyzing Social Networks is a practical book on how to collect, visualize, analyze, and interpret social network data with a particular emphasis on the use of the software tools UCINET and Netdraw. The book includes a clear and detailed introduction to the fundamental concepts of network analyses, including centrality, subgroups, equivalence, and network structure, as well as cross-cutting chapters that helpfully show how to apply network concepts to different kinds of networks. Written using simple language and notation with few equations, this book masterfully covers the research process, including: The initial design stage Data collection and manipulation Measuring key variables Exploration of structure Hypothesis testing Interpretation This is an essential resource for students, researchers and practitioners across the social sciences who want to use network analysis as part of their research. Available with Perusall―an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.