And The Putter Went PING-Standard Edition

And The Putter Went PING-Standard Edition by Jeffery B. Ellis. hardcover edition. ISBN: 9780965303965.

An inspiring and comprehensive look inside the family owned company that revolutionized the way golf equipment was designed and manufactured, will be available for purchase beginning May 1. The book chronicles PINGs heritage and its on-going efforts to advance golf technology for the benefit of golfers of all skill levels. It takes readers behind the scenes of a genuine American success story that began in the family garage of Karsten Solheim, a Norwegian immigrant and mechanical engineer who invented the PING putter in 1959. Written by Jeffery B. Ellis, the author of numerous golf books, including the critically acclaimed The Clubmakers Antique Golf Clubs and Their History. Nearly 1,000 pictures, many never-before published, provide a visual history of the brand and Ellis insightful writing reveals several heart-warming and humorous stories for the first time. More than 70 people were interviewed and thousands of hours were spent researching the company archives and industry periodicals to help illustrate the rich and influential history of the brand named for the sound made by its first product - the PING 1A putter. The 530-page, 16-chapter book captures Karstens pioneering spirit and his amazing ability to solve problems through innovative solutions that set industry standards still in effect today.