Apparel Merchandising: The Line Starts Here

Apparel Merchandising: The Line Starts Here by Rosenau, Jeremy A.. paperback edition. ISBN: 0884475438038.

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes todays challenges for both apparel manufacturers and retailers in meeting the consumers demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover mens and womens sportswear and activewear and childrens wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailers private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.