Applied Communication Research Methods: Getting Started as a Researcher

About this book

A hands-on guide for applying research methods to common problems issues projects and questions that communication practitioners deal with on a regular basis this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys experiments focus groups and observation research while also providing key background information on ethics validity reliability concept explication statistical analysis and other current topics. It continues to foster student engagement with research through its numerous features and practical activities including: Research in Depthexamples of methods as applied in scholarly research Reflect & Reactproblems and issues that promote reflection and discussion Voices from IndustryQ&As with professionals working in communication industries End-of-Unit Activitiesexercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources including sample syllabi PowerPoint slides and test banks are available on the companion website: www.routledge.com/cw/boyle.