Art Of Creative Thinking

Art Of Creative Thinking by Rod Judkins. hardcover edition. ISBN: 9781444794489.

THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martins College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhols studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetimes expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, its technically illegal to be as good as good as Michelangelo.