Attitudes And Persuasion: Classic And Contemporary Approaches
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January 26, 1996
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ISBN-13: 9780813330051
ISBN-10: 081333005X
About this book
Attitudes And Persuasion: Classic And Contemporary Approaches by Petty, Richard E. paperback edition. ISBN: 9780813330051.
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
