Bareback: A Tomato Project

Bareback: A Tomato Project by Bareback, Tomato. paperback edition. ISBN: 9781584230168.

Written and Designed by Tomato Bareback is brilliant. A stunning collection of personal work created and compiled by the members of the world-renowned, London based art collective, Tomato. It was 1991 when Steve Baker, Michael Horsham, Karl Hyde, Jason Kedgley, Rick Smith, Simon Taylor, Dirk Van Dooran, John Warwicker and Graham Wood pooled their creative talent and started a journey that would become one of the major success stories of the 1990s. Their commercial work includes short films and television commercials and they have provided strategic thinking for a number of leading corporations in Europe, the U.S.A. and Japan. Bareback is a distillation of the groups personal work which has been exhibited at 15 venues around the world in the past 18 months including Tokyo, Munich and Brno. In style and tenor it is pure cutting edge. Bold, tantalizing images in color and black and white leap off the pages and challenge the eye, while the accompanying text provokes, prods, and draws the reader in.