Basic Marketing Research

Name: Basic Marketing Research
Brand: PEARSON EDUCATION
SKU: ByrdShop_0132544482
Price: 130.87 USD
Availability: InStock

hardcover – July 13, 2011

by Malhotra, Naresh

$130.87 USD

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ISBN-13: 9780132544481 ISBN-10: 0132544482

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

July 13, 2011

Weight

3.4 lbs

Dimensions

27.90×3.00×22.10 cm

About this book

Basic Marketing Research by Malhotra, Naresh. hardcover edition. ISBN: 9780132544481.

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.