Basic Marketing Research (Book Only)

Basic Marketing Research (Book Only) by Brown, Tom J.. Hardcover edition. ISBN: 9781111525293.

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because its written from a students perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.