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Basic Marketing Research: Customer Insights and Managerial Action

hardcover – January 1, 2013
by Suter, Tracy A.
$49.87 USD
$49.87 USD
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ISBN-13: 9781133188544 ISBN-10: 1133188540
Publisher
South-Western
Binding
hardcover
Published
January 1, 2013
Weight
0.5 lbs
Dimensions
27.90×2.50×22.20 cm

About this book

Basic Marketing Research: Customer Insights and Managerial Action by Suter, Tracy A.. hardcover edition. ISBN: 9781133188544.

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because its written from a students perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.