Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page) by Brown, Tom J.. hardcover edition. ISBN: 9781133188544.

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because its written from a students perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.