Basics Fashion Design 01: Research and Design

About this book

Basics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme concept or narrative for a collection? Author Simon Seivewright a distinguished designer and professor answers these questions then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed all illustrated with more than 200 inspiring full-color images. Understand design briefs target markets creating collection themes No-nonsense text and more than 200 full-color illustrations Case studies with contemporary designers