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Beyond Mind Games: The Marketing Power of Psychographics

Name: Beyond Mind Games: The Marketing Power of Psychographics
Brand: Brand: Amer Demographics Books
SKU: ByrdShop_093688908X
Price: 37.64 USD
Availability: InStock

hardcover – November 1, 1991

by Piirto, Rebecca

$37.64 USD

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ISBN-13: 9780936889085 ISBN-10: 093688908X

Publisher

Brand: Amer Demographics Books

Binding

hardcover

Published

November 1, 1991

Weight

1.3 lbs

Dimensions

23.50×1.90×15.90 cm

About this book

Beyond Mind Games: The Marketing Power of Psychographics by Piirto, Rebecca. hardcover edition. ISBN: 9780936889085.

Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.