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Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising

Hardcover – April 12, 1987
by Bernbach, Evelyn
$475.23 USD
$475.23 USD
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ISBN-13: 9780394549200 ISBN-10: 0394549201
Publisher
Villard
Binding
Hardcover
Published
April 12, 1987
Weight
3.4 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising by Bernbach, Evelyn. Hardcover edition. ISBN: 9780394549200.

This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaigns history and philosophy, as well as theories on advertising