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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

hardcover – April 2, 2012
by Pepper Miller
$70.56 USD
$70.56 USD
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ISBN-13: 9780981986951 ISBN-10: 0981986951
Binding
hardcover
Published
April 2, 2012
Weight
1.0 lbs
Dimensions
22.90×1.40×15.20 cm

About this book

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand by Pepper Miller. hardcover edition. ISBN: 9780981986951.

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.