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Brand Breakout: How Emerging Market Brands Will Go Global

Name: Brand Breakout: How Emerging Market Brands Will Go Global
Brand: MACMILLAN
SKU: ByrdShop_1137276614
Price: 58.98 USD
Availability: InStock

hardcover – June 13, 2013

by Steenkamp, Jan-Benedict E.M

$58.98 USD

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ISBN-13: 9781137276612 ISBN-10: 1137276614

Publisher

MACMILLAN

Binding

hardcover

Published

June 13, 2013

Weight

1.0 lbs

Dimensions

23.60×2.50×16.30 cm

About this book

Brand Breakout: How Emerging Market Brands Will Go Global by Steenkamp, Jan-Benedict E.M. hardcover edition. ISBN: 9781137276612.

Written by the worlds leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.