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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Name: Brand Media Strategy: Integrated Communications Planning in the Digital Era
Brand: MACMILLAN
SKU: ByrdShop_1137279567
Price: 27.23 USD
Availability: InStock

hardcover – January 1, 2014

by Young, Antony

$27.23 USD

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ISBN-13: 9781137279569 ISBN-10: 1137279567

Publisher

MACMILLAN

Binding

hardcover

Published

January 1, 2014

Weight

1.0 lbs

Dimensions

24.10×3.20×15.90 cm

About this book

Brand Media Strategy: Integrated Communications Planning in the Digital Era by Young, Antony. hardcover edition. ISBN: 9781137279569.

Todays sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how todays most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.