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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Name: Brand Media Strategy: Integrated Communications Planning in the Digital Era
Brand: My Store
SKU: ByrdShop_1137279567
Price: 65.16 USD
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About this book

Todays sophisticated media landscape offers more tools and platforms for the savvy marketer than ever before. Media & brand expert Antony Young explores how todays most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands and getting unprecedented results.