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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Name: Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Brand: Amacom
SKU: ByrdShop_0814416764
Price: 71.40 USD
Availability: InStock

hardcover – January 1, 2012

by Vincent, Laurence

$71.40 USD

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ISBN-13: 9780814416761 ISBN-10: 0814416764

Publisher

Amacom

Binding

hardcover

Published

January 1, 2012

Weight

1.2 lbs

Dimensions

23.50×3.20×15.90 cm

About this book

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty by Vincent, Laurence. hardcover edition. ISBN: 9780814416761.

Explains the concept of branding and how best to use it as a marketing strategy.