Brand/Story: Ralph Vera Johnny Billy and Other Adventures in Fashion Branding

About this book

Brand/Story: Ralph Vera Johnny Billy and Other Adventures in Fashion Branding examines how a retailer manufacturer or designer label grabs an individuals interest. Fashion branding is not just about specific products. For consumers branding tells the story and creates the identity for a product a person and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.