Building Design Strategy: Using Design to Achieve Key Business Objectives
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November 11, 2008
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ISBN-13: 9781581156539
ISBN-10: 1581156537
About this book
Building Design Strategy: Using Design to Achieve Key Business Objectives by Walton, Thomas. paperback edition. ISBN: 9781581156539.
How can design be used to solve business problems? Thats the question answered, in many innovative ways, by Building Design Strategy. Thomas Lockwood, Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues including developing tangible design strategies, using design to convey ideas, choosing worthwhile projects to help business growth, and using design to create fiercely loyal customers.
