Business Communication, 16th Edition

Business Communication, 16th Edition by DuFrene, Debbie D.. hardcover edition. ISBN: 9780324782172.

For more than six decades, Lehman and DuFrenes BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today�s fast-paced business environment, communicating effectively with multiple audiences is more essential�and more challenging�than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.