Business Research: A Guide to Planning Conducting and Reporting Your Study

About this book

Business Research: A Guide to Planning Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research processexploring planning creating conducting collecting analyzing and reporting. The text weaves together timeless principles emerging ideas contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review study and further exploration keeping both instructors and students.