Home › Business & Finance Books › Business to Business Marketing
  • No Image Available
1 1

Business to Business Marketing

paperback – July 30, 2010
by Giglierano, Joseph
$98.14 USD
$98.14 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9780136058281 ISBN-10: 0136058280
Publisher
PEARSON EDUCATION
Binding
paperback
Published
July 30, 2010
Weight
1.8 lbs
Dimensions
23.10×2.80×17.80 cm

About this book

Business to Business Marketing by Giglierano, Joseph. paperback edition. ISBN: 9780136058281.

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.