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Business to Business Marketing

paperback – July 30, 2010
by Vitale, Robert
$91.51 USD
$91.51 USD
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ISBN-13: 9780136058281 ISBN-10: 0136058280
Publisher
PEARSON EDUCATION
Binding
paperback
Published
July 30, 2010
Weight
1.8 lbs
Dimensions
23.10×2.80×17.80 cm

About this book

Business to Business Marketing by Vitale, Robert. paperback edition. ISBN: 9780136058281.

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.