Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
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January 1, 2008
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ISBN-13: 9781601630308
ISBN-10: 1601630301
About this book
Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition by Gilad, Benjamin. hardcover edition. ISBN: 9781601630308.
Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes game of planning, marketing, and selling.
