Call of the Couch: A Family's Love Affair with its Business. Schneiderman s Furniture

Call of the Couch: A Family's Love Affair with its Business. Schneiderman s Furniture by Larry Schneiderman. hardcover edition. ISBN: 9781592989256.

Winner Midwest Book Awards in Business/Memoir category. Winner Axiom Business Award in Business category In 1948, Max and Edna Schneiderman bought a broken-down general store and somehow stumbled into stocking furniture. Three generations and six showrooms later, the family and business have intertwined to create a legacy. Like many family businesses, the Schneiderman brand reflects the familys identity. The values that generated their word-of-mouth success--loyalty, resilience, team-work, and the joy of loving your work--remain a cornerstone today. This is not a business book with starched and formulated advice, but a story of the wisdom earned from a lifetime in the industry trenches. For the first time ever, Larry Schneiderman opens the doors to his familys showroom and shares an insiders view of this local success story. Whether you own a family business or simply own a couch, this autobiographical account of Schneidermans Furniture lets you taste how it feels to seize the American dream.