Case Study Research for Business

About this book

Using a step-by-step approach Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods to research analysis writing up and presenting work. Key features: Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. Coverage of contemporary topics such as research ethics Packed with practical examples from all areas of business. Pedagogical features including vignettes exercises and cases which directly relate to business research Additional online material including worked examples further case studies structure templates and online readings