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Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)

Paperback – January 6, 2012
by Newsom, Doug
$143.63 USD
$143.63 USD
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ISBN-13: 9781111836832 ISBN-10: 1111836833
Publisher
Cengage Learning
Binding
Paperback
Published
January 6, 2012
Weight
1.4 lbs
Dimensions
24.10×1.30×19.70 cm

About this book

Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism) by Newsom, Doug. Paperback edition. ISBN: 9781111836832.

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, youll have resources you can take away from the classroom.