City Branding: Theory and Cases

Name: City Branding: Theory and Cases
Brand: MACMILLAN
SKU: ByrdShop_0230241859
Price: 85.76 USD
Availability: InStock

hardcover – December 3, 2010

by Dinnie, K.

$85.76 USD

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ISBN-13: 9780230241855 ISBN-10: 0230241859

Publisher

MACMILLAN

Binding

hardcover

Published

December 3, 2010

Weight

1.2 lbs

Dimensions

24.80×1.90×16.50 cm

About this book

City Branding: Theory and Cases by Dinnie, K.. hardcover edition. ISBN: 9780230241855.

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.