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Competition Demystified: A Radically Simplified Approach to Business Strategy

Name: Competition Demystified: A Radically Simplified Approach to Business Strategy
Brand: Portfolio
SKU: ByrdShop_1591840570
Price: 40.86 USD
Availability: InStock

hardcover – August 18, 2005

by Greenwald, Bruce

$40.86 USD

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ISBN-13: 9781591840572 ISBN-10: 1591840570

Publisher

Portfolio

Binding

hardcover

Published

August 18, 2005

Weight

1.4 lbs

Dimensions

23.50×3.40×15.90 cm

About this book

Competition Demystified: A Radically Simplified Approach to Business Strategy by Greenwald, Bruce. hardcover edition. ISBN: 9781591840572.

Presents a theory of competition that challenges the methods of Michael Porters Competitive Strategy, arguing that a competitors ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.