Complete Idiot's Guide to Direct Marketing

Name: Complete Idiot's Guide to Direct Marketing
Brand: Alpha
SKU: ByrdShop_0028642104
Price: 59.85 USD
Availability: InStock

paperback – August 3, 2001

by Bly, Robert W.

$59.85 USD

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ISBN-13: 9780028642109 ISBN-10: 0028642104

Publisher

Alpha

Binding

paperback

Published

August 3, 2001

Weight

1.4 lbs

Dimensions

23.10×2.30×18.70 cm

About this book

Complete Idiot's Guide to Direct Marketing by Bly, Robert W.. paperback edition. ISBN: 9780028642109.

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.