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Complete Idiot's Guide to New Product Development (The Complete Idiot's Guide)

paperback – March 1, 1997
by Bobrow, Edwin
$21.51 USD
$21.51 USD
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ISBN-13: 9780028614892 ISBN-10: 0028614895
Publisher
Alpha Books
Binding
paperback
Published
March 1, 1997
Weight
1.3 lbs
Dimensions
24.10×2.50×18.40 cm

About this book

Complete Idiot's Guide to New Product Development (The Complete Idiot's Guide) by Bobrow, Edwin. paperback edition. ISBN: 9780028614892.

Offers advice on nurturing ideas, market research, distribution, naming a product, and business strategies