Consumer Behavior (7th Edition)

Name: Consumer Behavior (7th Edition)
Brand: PEARSON EDUCATION
SKU: ByrdShop_0130841293
Price: 65.67 USD
Availability: InStock

Hardcover – July 30, 1999

by Leon Schiffman

$65.67 USD

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ISBN-13: 9780130841292 ISBN-10: 0130841293

Publisher

PEARSON EDUCATION

Binding

Hardcover

Published

July 30, 1999

Weight

2.4 lbs

Dimensions

26.20×2.50×20.80 cm

About this book

Consumer Behavior (7th Edition) by Leon Schiffman. Hardcover edition. ISBN: 9780130841292.

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.