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Consumer Behavior

hardcover – January 1, 2005
by Blackwell, Roger D.
$61.11 USD
$61.11 USD
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ISBN-13: 9780324271973 ISBN-10: 0324271972
Publisher
South-Western
Binding
hardcover
Published
January 1, 2005
Weight
3.5 lbs
Dimensions
28.60×3.20×22.20 cm

About this book

Consumer Behavior by Blackwell, Roger D.. hardcover edition. ISBN: 9780324271973.

(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.